Since 2022, JBE Events has worked closely with Frontier Agriculture to deliver a wide variety of innovative and engaging events across the UK. What began with supporting Frontier at CropTec, creating an interactive space to showcase their MyFarm App, has grown into a multi-faceted partnership spanning exhibitions, roadshows, brand activations, and creative consultancy.
The partnership stands out for its variety and scale. From high-profile indoor exhibitions like LAMMA and CropTec, to nationwide outdoor roadshows featuring large, signature dome structure and flexible branding assets under-pinned by a comprehensive logistics and storage provision, JBE supports Frontier in bringing their brand to life in unique ways.
Earlier this year, JBE played a key role in the Frontier Rebrand Launch roadshows, delivering fully supported AV production across a series of high-profile venues within a fast-paced nationwide schedule. Being involved from the earliest stages, understanding strategy, developing ideas, designing materials, and planning execution, means the team can ensure every detail aligns with Frontier’s goals.
A unique partnership
At the heart of this successful relationship is regular collaboration and trust. Working together on such a range of projects has strengthened the connection between the teams, enabling smooth planning, fast decision-making, and a shared commitment to delivering exceptional experiences.
“The diversity of events keeps things exciting,” says Victoria Tuckley, event manager at JBE. “We’re not just delivering on a brief, we’re part of the creative process from concept to completion, which makes the partnership so rewarding.”
The future
With new projects in discussion this dynamic partnership is set to thrive. Holly Goodchild, Head of Customer Marketing elaborates, “JBE Events align perfectly with our ethos of strong relationships, exceptional customer service, and specialist expertise, therefore we look forward creating many more stand-out events together.”
