Case studies
Dairy Tech Bespoke Features to Draw the Crowds
Partner: RABDF
The outcome
We worked closely with RABDF to design and build two different bespoke feature areas at Dairy Tech. The Dairy Hub and Innovation Hub were premium interactive busy spaces, with large screens and varied seating.


The brief
To design two feature areas for the Dairy Tech show. We were asked to make them look different to each other but to both include presentation areas and attract visitors, with flexible use of furniture and interactive elements.
How we did it
Since working with RABDF when the event started in 2018, we know the team very well, and this helped us to deliver the brief.
For the Dairy Hub, we needed to promote the RABDF stand on one side with a large screen and PA system and branding on the other. We included different heights of furniture so some could sit at the front or on high seats at the back if they were passing and wanted to hear a short section.
For the Innovation Hub, we gave it more of an industrial feel by not including a carpet but incorporating a truss with coloured lights and very different looking graphics to the Dairy Hub, making the two spaces feel different with simple techniques.
We have designed the graphics so they can be re-used each year, making them more cost-effective and sustainable and over the years, we have added more features along the way.
“From the start the team at JBE worked in partnership with us to develop ideas, design our three features and ultimately create spaces which look amazing and meet all of our requirements, and more.”