Looking ahead: A message from our director

Jimmy Birchmore, JBE Events

Following Christmas and the New Year I’d like to thank clients, partners, suppliers, colleagues and friends for your support during 2021 and to wish you all the very best for 2022.

Our own priorities for 2022 remain clear and straightforward, they guide all our decision making. Namely to do all we can to ensure the wellbeing of our team and their families, to maintain our positive long-term relationships with everyone we work with; and to ensure that as a small business we continue to play our part across the broadest possible range of event and exhibition activity.

These priorities are heartfelt and have enabled us to adapt over the past two years, therefore they hold true for 2022.

Reflecting on 2021 which started as a difficult year, after a challenging few months, we did see a return to physical events and exhibitions throughout the autumn which was welcomed by all participants. For the exhibition industry this was a genuine lifeline, also one that brought many challenges. Compressed schedules, supply chain issues and the wider COVID context placed enormous pressure on individuals, so I also put on record my thanks to my team and our suppliers and partners for their flexibility, resilience, and sheer hard work.

I believe delivering that autumn workload, alongside our ongoing hybrid and virtual events was a tremendous achievement by all concerned. To gain recognition during it via a Rural Business Award for diversification in our region was a clear highlight and we look forward to the national finals in February. I mention it purely to reinforce the point about personal contributions, whether that be our clients placing their faith in us, our suppliers and partners helping us innovate and continue to deliver, or our own team adapting to a work life far from any comfort zone.

Without these relationships working together, little is achieved by any of us. So, as we navigate another phase of uncertainty, postponements, and cancellations, albeit we hope a short phase, I reaffirm my commitment to those relationships.

So, from myself and our team, our genuine thanks for all the support that you have shown to us during 2021. It is greatly appreciated and never taken for granted.

At Christmas rather than sending gifts and cards we make a series of donations to causes that are important to our team, which include: The Marine Conservation Society, PASIC Cancer Support for Children and Young People, British Heart Foundation, The Toy Appeal, Warwickshire Young Carers, Alzheimer’s Society, Macmillan Cancer Support, RNLI, HeadSpace and Cancer Research.

Despite uncertainties we feel it is more important than ever, and these donations are only possible due to the support that we receive from you.

We believe that 2022 will be a positive year despite a challenging start, and we will be there to do everything we can to help and support you.

On behalf of all of us at JBE I hope you have had a relaxing break over the Christmas period, and I wish you all the very best for 2022.

Recent News

Related Stories