We are delighted to have been shortlisted for the national Rural Business Awards final in the ‘Best Rural Diversification Project’ category, and congratulate the winner, Musgrove Willows and runner- up, the Coo Shed.
Both businesses showed tenacity against adversity, and have adapted creatively to bring new ideas to fruition.
The past two years have been exceptionally challenging for all businesses involved, and we are still seeing repercussions in the events industry. Being shortlisted for the award means so much to our team which has worked tirelessly to help businesses to communicate throughout lockdown.
When lockdown hit, we were faced with a 99% reduction in the usual live events for over 18 months. “We had to adapt quickly. The team pulled together, and worked creatively to offer a service that our clients desperately needed – to communicate with their supply chains and customers effectively when no face-to-face contact was not permitted. This meant developing skills in virtual events, including conferences, enhanced webinars, virtual and hybrid studios and 3D events, and diversifying into new area,” says Jimmy Birchmore.
David Merton, Head of Rural at Fisher German, has been amazingly encouraging: “Jimmy Birchmore Events is a fantastic example of how truly important diversification can be.
“The business worked extremely hard to innovate and adapt during what has been a difficult time for so many sectors, and the attitude of the whole team and what they have managed to achieve is incredibly inspiring.”
The Rural Business Awards 2021/2022 has been fantastic to be involved in. Run in partnership with Amazon, will mark the Awards’ seventh year of celebrating the success of businesses across the UK’s rural economy. The Awards are organised by rural business for rural business with the aim of celebrating the achievements of rural businesses and developing a strong network for rural business owners.